Russel Cohen IB

Russell Cohen

Russell Cohen
You Can Help!

You Can Help!

March 2015

We look forward to working with you in finding a suitable buyer for your business.
You, as the seller, are an integral part of the total marketing program. We
would like to offer a few friendly recommendations that will help in our marketing
efforts. We have checked those items that we think will be especially applicable
to your type of business.

It might also be helpful if you took a good look at your business from the
perspective of a buyer. Try to put yourself in the place of a prospective purchaser
of the business. What would you do to make it more attractive or more saleable?
Obviously, the financial records of your business are critical to the sale
of your business, but how it looks is also important. First impressions really
count! If a potential buyer doesn’t like the appearance of your business, the
rest of it may never get a chance. If you have any questions, please don’t
hesitate to call us. It’s only by working together that we’ll get the best

You might want to check the following to see if any of them are applicable:

  • Keep normal operating hours. There may be a tendency to "let down" when
    you put your business up for sale. However, it’s important that prospective
    buyers see your business at its best.
  • Repair signs, replace outside lights, etc. You don’t want your business
    to look as if it has been neglected.
  • Maintain inventory at a constant level. If you let your inventory slide,
    your business will look neglected. If anything, increase it so your business
    will look busy.
  • Remove items that are not included in the sale or unnecessary items, especially
    if inoperative.
  • Repair non-operating equipment or remove it if you are not using it.
  • Tidy-up outside premises.
  • Spruce-up the inside of the business.
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