Russel Cohen

Business brokers and intermediaries can be valuable allies when it comes time to sell your business. Here are just some of the reasons why it pays to work with professional business brokers:

• They help sellers establish a fair asking price – fair to the seller and
  the buyer. There is no sense going to market with a price that won’t attract
  serious, potential buyers.
• They sift through potential buyers and show the business only to those
  who are serious about business ownership. About one out of 50 people who
  call about a business ad are really serious enough that they will eventually
  buy a business.
• They work on a confidential basis so the entire community doesn’t know
  that the business is for sale.
• They show the business at times convenient for the seller and will also
  take charge of the process.
• When a potential buyer shows interest in a particular business, the broker
  will provide preliminary information on the business, schedule meetings with
  the seller, negotiate the terms of a proposed transaction, and will generally
  work with the parties until a satisfactory conclusion is reached.
• They guide both the buyer and the seller through all the nuances of the
  deal, walking them through the various steps necessary for a satisfactory
  conclusion.
• They work with the various outside professionals and act as the conduit
  between them.
• Finally, a business broker/intermediary, will in most cases, obtain a selling
  price that is more than the seller would obtain on his or her own.